Ice cream

In a family brainstorming session, we came up with the perfect family business: An ice cream and running shop. Think about it. Everyone is happier after eating ice cream, and running releases endorphins that make you feel better. Forget Disneyland, this would be the happiest place on earth.  

The upsidses abound.  It would be a self-sustaining business because we could hand out free coupons for ice cream at road races, then people would have to come in to buy running gear to work off the ice cream that we just gave them.  I see no down side here.  

The side benefit is that it would be zero net calorie ice cream, so even the most dedicated runners could eat it.  As a professional courtesy, we would let you know how long you need to exercise to burn off the ice cream you are eating, and you can walk/jog around our in-store track until the designated calories are burned. How perfect is that!   Maybe we could call it 26.2 Flavors.  We could even do specialty flavors only runners would eat like Power Bar sorbet or Gu glacé, except my stomach turns just thinking about them, so on second though, maybe we won't.  

 Olympic marathoner Don Kardong once said, "Without ice cream, there would be darkness and chaos."  Our business would contribute light and happiness to the world, one ice cream-eating runner at a time.  Look for one coming soon to a neighborhood near you...and in the meantime, go get some ice cream.  You've earned it.